The first two tips for creating a personalised video message

Watch this video to discover what you can do to make a positive impact on the viewer, as well as save time for yourself.

Tip 1: Be enthusiastic

The very best tip for any situation: be enthusiastic and begin with a smile. This is your opportunity to bring across your enthusiasm for the company and vehicle. It is the first impression the customer will get of you, so be enthusiastic, and above all be yourself. Make sure you leave a good impression.

Tip 2: Don’t re-watch your video

Don’t re-watch the video once you’ve filmed it.

Yes, you heard that correctly.

Never re-watch a video once you’ve filmed it. If you know that what you said is correct, then why would you want to re-watch your video? It’s inevitable that you will notice that you fluffed something up. But that doesn’t matter, it doesn’t need to be perfect. This makes the message more authentic. Personal. Real. And this builds trust and rapport with the viewer.

Make sure that making video messages doesn’t take up too much of your time; as a car salesman you don’t have much time to waste

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