Tip 1: Always begin with an introduction

Always start a video message with yourself.

  • How do you begin when you are making a phone call? You start by saying who you are.
  • Greet the customer by name and thank them for the interest they have expressed.
  • At the beginning of the video message you should always be in the picture, with the car that it’s all about behind you, somehow or other.



Once you have introduced yourself, you can explain why you are sending this message.

Avoid using jargon. So don’t say: ‘I was given your lead by…,’ or even worse, ‘I received your inquiry via our DMS programme…,’ because that won’t mean anything to customers.

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