Tip 2: Make sure you have a good thumbnail

What’s a ‘thumbnail?’

The thumbnail is the first picture of your video. A picture that identifies your video, with the ‘play’ symbol on it. The same picture is included in the email to the customer and also on the video page.

A good thumbnail summarizes the whole video in one picture. This motivates the viewer to actually start the video.



As soon as you start recording, the app on your screen counts down from three to zero. Recording starts at zero. We use the first picture that is recorded as the thumbnail for this message. Bear this in mind.

Make sure you are ready with the car standing behind you. This creates recognition straight away, which increases the chances of the customer actually opening your video message.

The same thumbnail is included in the email to the customer, and is displayed on the video page.


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